How do you market a brand-new 27-unit luxury condominium building which has been thoughtfully conceived, meticulously designed and carefully constructed? Simple: by taking that exact same approach with the creative. Ads, website, collateral materials — all respected the intelligence of the intended audience, and all reflected the combination of luxurious living, authentic design and attention to detail demanded by the brains behind the building (hello, Beacon Street).
By tempering upscale elements with down-home approachability,
the balanced personality successfully conveys the spirit and nature
of both building and developer.