Mansfield Plumbing has been making toilets, sinks and tubs in a small town in Ohio for almost a century. And they developed a fine reputation doing so. Still, they’ve always found themselves in the shadows of the big boys. To help them step out, we created a brand awareness campaign which boldly showcases some of their best traits: simplicity, honesty and dependability—in an attention-getting way that proudly presents their no BS personality.
By sticking with the basics and boldly presenting the company in all of its on-brand glory, the work made plumbers stand up and take notice—prominent butt cracks and all—and treat this long-standing, home-grown brand with a little more respect.